Privacy Policy

This Privacy Policy explains how Luma Pediatrics ("we," "us," "our") handles information submitted through our website at https://www.lumapediatrics.com. When clinical services begin, protected health information ("PHI") will be handled separately under our Notice of Privacy Practices (HIPAA).

1. Information we collect

We collect the email address, optional name, consent selection, source page, and submission time that you voluntarily provide through the practice-updates form. This signup is not patient registration and does not establish a physician-patient relationship.

If you contact us by phone, text, or email, we may collect your contact information, the content of the communication, and related customer care records. Please do not include medical information in these communications.

We also collect technical and usage information automatically, such as IP address, browser and device type, referring URL, pages visited, and approximate location.

2. How we use information

• To respond to general customer care questions.
• To send occasional updates about the planned opening and general services.
• To manage consent and honor HELP, STOP, unsubscribe, correction, and deletion requests.
• To operate, secure, analyze, and improve the website.
• To comply with applicable law.

3. How we share information

We do not sell personal information. We may share information with service providers that support website hosting, analytics, communications, and data storage, but only as needed to provide those services. We may also disclose information when required by law, to protect rights or safety, or in connection with a business reorganization.

4. SMS Communications

Luma Pediatrics uses SMS to provide customer care communications to individuals who choose to communicate with us by text. Message frequency varies. Message and data rates may apply. You may reply HELP for assistance or STOP to opt out.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties.

We do not share or transfer consumer SMS data or registration information to any external organizations, except where disclosure is legally required.

Consumer consent does not permit or override any prohibited sharing or transfer of consumer SMS data or registration information.

Safeguards We Use

• Access controls that limit consumer SMS data and registration information to authorized personnel only.
• Internal privacy procedures designed to prevent unauthorized use or disclosure.
• Security measures maintained to protect consumer SMS data and registration information from unauthorized disclosure.

If you have questions regarding our SMS communications or privacy practices, please contact Luma Pediatrics through the contact information provided on our website.

5. Cookies & analytics

Our website uses Google Analytics to understand site traffic and performance. Analytics may collect information such as device type, approximate location, referring page, and pages visited. Google may process this information under its own privacy terms. You can limit cookies through your browser settings or use available browser privacy controls.

6. HIPAA and medical information

Luma Pediatrics is not currently open or providing clinical services. This website, the practice-updates form, email, and SMS are not intended for medical advice, patient registration, or the collection of protected health information. Please do not send symptoms, diagnoses, medications, insurance member IDs, medical records, or other clinical information through these channels.

When clinical services begin, protected health information handled in connection with care will be governed by applicable law, including HIPAA, and our Notice of Privacy Practices. Information that is not protected health information remains subject to this Privacy Policy. For current care, contact your existing healthcare provider. For a medical emergency, call 911.

7. Data retention

We retain information only as reasonably necessary for the purposes described in this policy, including maintaining consent and opt-out records, responding to requests, operating the website, and meeting legal obligations. Retention periods may vary by record type.

8. Children's privacy

Our website is directed to parents and guardians, not children. We do not knowingly collect personal information directly from children under 13 through this website. If you believe a child has submitted personal information, contact us so we can review the request.

9. Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the information we maintain. No method of internet transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Your choices

You may unsubscribe from updates at any time or request access to, correction of, or deletion of information submitted through the website by emailing hello@lumapediatrics.com.

For SMS customer care communications, reply HELP for assistance or STOP to opt out. We may retain an opt-out record to honor your request.

11. Third-party links and services

The website may link to third-party websites or services. Their privacy practices are governed by their own policies, and Luma Pediatrics is not responsible for their content or privacy practices.

12. Changes to this policy

We may update this policy from time to time. The "Last updated" date above will reflect changes.

13. Contact

Questions about this policy? Email hello@lumapediatrics.com or write to Luma Pediatrics, 3801 North Central Expressway, Ste 302, McKinney, TX 75071.